Helping them get unstuck, own their minds, and create competitive advantages – Every. Damn. Day.
What I Do
at the intersection of business, neuroscience, and behavioral science.
The Mind Model — my working framework for how the mind actually operates — sits at the center of the work. Everything I publish here is built on it.
I help founders and operators get unstuck. Through a process that shows you how your mind actually operates, how to take ownership of it, and how to build that into competitive advantages that get you where you want to be.
Who This Is For
that realize they are stuck and want more from their lives and their businesses.
As much as we wish it were otherwise, our lives and businesses often are intertwined with who and what we are. That’s because the walls, bottlenecks, and challenges we struggle with in both are the result of how well we understand and take ownership of our minds.
This is for you, the leader who wants to do the real work, not the superficial bypasses and fake shortcuts that bring you back to where you were.
So if you’re looking for quick solutions, shortcuts, a pat on the back, or universal panaceas — go somewhere else.
If you’re ready to do the work that actually changes what’s possible, you’re in the right place. Welcome.
I’ve spent over two decades as a consultant, operator, and strategist — a catalyst and problem solver who has helped countless people and brands unlock their true potential.
My philosophy centers on three principles: empowerment, education, and optimization.
My work spans business, neuroscience, and behavioral science. I’m the founder of We Unf*ck, a consulting firm helping ambitious businesses scale without breaking the people running them, and We Optimize Wellness, a holistic system focused on the physical foundation of human optimization.
I’m also the author of Minerals Revolution: Why Western Medicine Missed the Science on Why We’re Getting Sick — and What We Can Do, a deep examination of the gaps in modern medical thinking and a practical protocol for restoring the mineral foundation most of us are missing.
